SlopeViews Official Launch Of OnSnow™

On March 22nd we launched our much anticipated OnSnow™ ski resort trail maps. The maps allow resorts to showcase their ski runs, lifts, and base villages in 360° immersive video. Integrated with augmented reality, OnSnow™ provides the most immersive and engaging media to date. When keeping the current direction marketing is headed in mind, people are more and more demanding when a product is presented to them. A static picture or even a 360° panoramic will no longer do. Video can fail to strike a chord as well, not withstanding how professionally it might have been assembled, and how illustrative it stands. People are simply accustomed to demanding more these days and as a result, traditional media is becoming obsolete. OnSnow™ is a great way to not only show a prospective guest the premises where they will be staying, but to also provide forthcoming visitors with a good representation of the amenities offered at any park or resort.

"Resorts are always seeking that competitive edge to drive business and help prospective guests choose their destination. What better way than to show exactly what your resort offers and merge it with a booking system." says Sarah Allen of Powderhorn Resort.

OnSnow™ integrates 360° video with any trail map, village map, or building floorplan. In a double-paned window, users can see an interactive trail map in one pane, and synchronized 360° immersive video in the other. Ski runs, lifts, and select mountain features represent “video paths”. By clicking on any point of a “video path,” users are immediately taken to that location via 360° video. With a simple click and drag of a computer mouse, each user can control their point of view, and the entire resort experience is suddenly available for exploration. The experience is completely immersive, allowing the viewer to look around in any direction while the video is playing, or pause and zoom in on an area of interest.

Vail Resorts is one of the first to adopt interactive video for its resort websites. “The immersive technology allows us to provide our website visitors with the true experience of each mountain resort, before they actually arrive. As a result, skiers and riders can have a one-of-a-kind viewing experience each time and can truly preview an area that they’ve never seen. We employ a lot of video on our sites, and feel as if these videos allow us to go one step further in bringing the experience of the great outdoors to life.” says Charles Townsend of the Vail Resorts Interactive Marketing Team.

We are extremely excited to bring our full-motion interactive video maps to the travel industry. OnSnow™ can give resorts a competitive edge and drive purchase intent by helping prospective guests feel more comfortable in choosing their destination. A conventional 2D video can be more illustrative in its own right; however, with immersive video the user has full control over what is being displayed making it all feel more personalized, and people ultimately love that. We have seen the success of 360° street-level imagery from online mapping and travel portals and adding the element of motion capture to 360° imagery is the next step. The key advantages with OnSnow™ are immediately noticed. OnSnow™ is alive with 360° video, allowing viewers to take a run, ride the lifts, and experience many of the amenities offered without leaving the comfort of their home or office. This is a true virtual tour with complete interactivity.