Halo 3 Integrates Spherical Video

There has been an exciting development in the world of Immersive Media technology. The integration of the technology into the top selling game for the Microsoft Xbox360, Halo 3. Immersive Media and Microsoft's innovative advertising campaign has already received critical acclaim as well as attracted an unprecedented 288,873 visitors to the Halo 3 ODST website in the weeks following the campaigns launch. The Immersive Media video clips appear on the Halo 3 site as videos-within-a-video, seamlessly integrated into the online environment. The Immersive Media dynamic spherical video clips enable fans to step into the haunting world of Halo 3, giving them the unprecedented ability to become part of the action and extend the game experience. Immersive media's patented 360° video technology lets viewers watch the video over and over again, and yet see something different each time. It ensures the most realistic visual experience possible online, and research shows viewers typically spend up to four times longer viewing Immersive Media than traditional online videos. As this integrated technology evolves, we can see this moving from the role-playing style games such as Halo 3 to games geared more toward skiing, snowboarding any any other action adventure sports.