Rich Media Is The Clear Format For Driving Purchase Intent

The Forrester Blog For Interactive Marketing Professionals has just published a recent study conducted by DoubleClick, a division of Google and DynamicLogic, that has revealed the use of rich media with video has the most powerful impact in driving purchase intent and brand favoribility, as well as online advertising and brand awareness. In 3 out of 5 metrics, rich media with video is a significant improvement over simple Flash, at a 90% confidence level. As a result of this study, it has been concluded that rich media is "the clear format of choice for meeting general branding goals". For a complete review of the research results, visit DooubleClick.